The Farm To Fork Initiative brings together sustainability, hunger, health, equity, and nutrition advocates to enable and empower a collaborative effort to build a better food system from farm to fork. The Initiative is a convening point for advocates working across our food system to work collaboratively and provides financial resources in support of collaborative advocacy. The Initiative is a project of the Windward Fund, a 501(c)(3) working to advance conservation and a better food system.

The Farm to Fork Initiative brings together sustainability, hunger, health, equity, and nutrition advocates to enable and empower a collaborative effort to protect gains in federal Good Food policies. We work in collaboration with partners across the good food movement.

Good Food Message Guide

Whether you are focused on improving food safety, boosting environmental sustainability or increasing food access, a strong and coordinated Good Food movement can help. Fostering that movement starts with consistent, compelling messaging that we can all incorporate into our advocacy efforts. In this message guide, you will find:

• Research-based messaging recommendations for the Good Food Movement

• Examples of how this messaging can be applied to various issues and communications vehicles

• “Do’s and Don’ts” for communicating about food and food policy

• A summary of research methodology and findings

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